Twitter Card Setup for Blog Posts

✅ What Was Configured:

1. Updated Default Layout (_layouts/default.html)

Added dynamic Twitter Card and Open Graph meta tags that:

• Use post-specific descriptions when available
• Include custom images for posts
• Set proper dimensions (800x418 for 1.91:1 aspect ratio)
• Support both Twitter and Facebook/LinkedIn sharing

2. Updated Blog Post Front Matter

Added to _posts/2025-11-20-pharmaceutical-money-blocks-drug-price-reform.md:

description: "Rep. Jake Auchincloss (MA-4) took $815,000 from Big Pharma across 4 election cycles, then opposed drug price negotiation using industry talking points. The payoff: $8.8B congressional giveaway to pharmaceutical companies."
image: /assets/images/pharma-network-x-ad-1.91-1.png
image_alt: "The Auchincloss Pharmaceutical Money Network showing $815,000+ in industry contributions from 2020-2024"

3. X-Ad Compliant Image Used

File: pharma-network-x-ad-1.91-1.png

• Dimensions: 800x418 (1.91:1 aspect ratio) ✓
• Headline: “$815K Bought Congress: Follow the Pharmaceutical Money Trail”
• Positioned 10px from left/bottom edges ✓
• Under 70 characters ✓

🔍 Generated Meta Tags:

When you share https://poulos.house/2026/01/17/pharmaceutical-money-blocks-drug-price-reform.html on X, it will include:

<!-- Twitter Card -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="How Pharmaceutical Industry Money Blocks Congressional Drug Price Reform">
<meta name="twitter:description" content="Rep. Jake Auchincloss (MA-4) took $815,000 from Big Pharma across 4 election cycles, then opposed drug price negotiation using industry talking points. The payoff: $8.8B congressional giveaway to pharmaceutical companies.">
<meta name="twitter:image" content="http://poulos.house/assets/images/pharma-network-x-ad-1.91-1.png">
<meta name="twitter:image:alt" content="The Auchincloss Pharmaceutical Money Network showing $815,000+ in industry contributions from 2020-2024">

<!-- Open Graph (Facebook, LinkedIn) -->
<meta property="og:title" content="How Pharmaceutical Industry Money Blocks Congressional Drug Price Reform">
<meta property="og:description" content="Rep. Jake Auchincloss (MA-4) took $815,000 from Big Pharma...">
<meta property="og:type" content="article">
<meta property="og:url" content="https://poulos.house/2026/01/17/pharmaceutical-money-blocks-drug-price-reform.html">
<meta property="og:image" content="http://poulos.house/assets/images/pharma-network-x-ad-1.91-1.png">
<meta property="og:image:width" content="800">
<meta property="og:image:height" content="418">

🧪 How to Test:

Option 1: Twitter Card Validator

1. Go to: https://cards-dev.twitter.com/validator
2. Enter URL: https://poulos.house/2026/01/17/pharmaceutical-money-blocks-drug-price-reform.html
3. Click “Preview card”
4. You should see the large image card with your network graphic

Option 2: Post on X

1. Create a new post on X (Twitter)
2. Paste the blog post URL
3. X will automatically fetch the card and show a preview
4. The preview should show:
   • Large image (network graphic with headline)
   • Title: “How Pharmaceutical Industry Money Blocks Congressional Drug Price Reform”
   • Description snippet

Option 3: LinkedIn/Facebook

The Open Graph tags work the same way on other platforms:

• LinkedIn: Will show as article card with image
• Facebook: Will show as link preview with image

📊 For Future Blog Posts:

To get Twitter Cards on new posts, add to front matter:

---
layout: post
title: "Your Post Title"
date: YYYY-MM-DD
description: "Brief description for social media (under 200 chars recommended)"
image: /assets/images/your-image.png
image_alt: "Description of the image for accessibility"
---

Image Requirements:

• Dimensions: 800x418 (1.91:1) or 800x800 (1:1)
• Format: PNG or JPG
• Size: Keep under 5MB
• Include text/headline 8-12px from bottom/left edges if promotional

🚀 Promoting the Organic Post:

Since the blog post now has proper Twitter Cards:

1. Organic Post First:
   • Post the blog URL on your personal/campaign X account
   • Let it get organic engagement (likes, retweets, replies)
2. Then Promote:
   • Use X Ads Manager to promote the successful organic post
   • Select “Promote existing post” rather than creating new ad
   • The same image will be used (X-ad compliant ✓)
   • Engagement from organic post carries over
3. Alternative: Separate Ad Campaign:
   • Use the pharma-network-x-ad-1.91-1.png image
   • Use tweets from x-ad-tweets.txt
   • Link to blog post URL
   • Fresh campaign without organic post history

📝 Best Practices:

1. Test Before Promoting: Always preview the card before running ads
2. Mobile Check: View on mobile to ensure headline is readable
3. Clear CTA: Make sure the description drives clicks
4. Track Performance: Use UTM parameters for ad campaigns
5. A/B Test: Try different descriptions/images if first version underperforms